05 — SELECTED WORKS

The System Gallery

Detailed case studies of systems designed to drive clarity, efficiency, and revenue growth for growing businesses.

01
Go Fluent Academy
Go Fluent Academy•5 months•2024

Full Digital Transformation & Branding

Go Fluent Academy

BrandingConversionStrategyTransformation

THE CHALLENGE

The academy had strong programs but inconsistent positioning, scattered acquisition channels, and a digital journey that didn't reflect their value.

THE SOLUTION

Led a full transformation using applied neuroscience: rebuilt brand language, restructured the funnel, and redesigned the web experience around conversion and clarity.

THE APPROACH

  • Audited positioning, messaging, and acquisition channels
  • Built a conversion-first brand and content system
  • Redesigned the web experience with clear user journeys
  • Unified analytics and lead capture to close feedback loops

KEY RESULTS

Clear
Brand system and narrative
Higher
Lead intent quality
Unified
Acquisition and analytics

"The transformation gave us clarity across brand, funnel, and messaging. Everything now works as one system."

— Program Director

02
Medical Tourism / Healthcare CRM
Healthcare Network•4 months•2024

International Patient Pipeline

Medical Tourism / Healthcare CRM

CRMHealthcareAutomationAttribution

THE CHALLENGE

International patient inquiries were fragmented across channels, slowing response time and obscuring ROI by market.

THE SOLUTION

Delivered a healthcare CRM and routing system tailored for cross-border lead management and attribution.

THE APPROACH

  • Mapped patient journeys and intake channels
  • Built CRM pipelines by market and treatment
  • Automated follow-ups and handoffs to coordinators
  • Implemented ROI tracking across sources

KEY RESULTS

Unified
International lead intake
Clear
ROI by source
Faster
Coordinator response

"We finally saw the full patient journey with measurable ROI by market and channel."

— Operations Director

03
Agency Growth CRM
Agency Growth CRM•4 months•2024

AI-Powered CRM & Outreach

Agency Growth CRM

CRMAutomationAIWorkflow

THE CHALLENGE

Leads were scattered across spreadsheets and tools, slowing follow-up and hiding pipeline quality.

THE SOLUTION

Built an AI-powered CRM with automated outreach, cron jobs, and a demo mode to accelerate onboarding.

THE APPROACH

  • Mapped lead stages and qualification rules
  • Designed automation for outreach and follow-ups
  • Built dashboard views for pipeline visibility
  • Implemented demo mode for fast sales cycles

KEY RESULTS

Unified
Lead pipeline
Automated
Outreach workflows
Faster
Sales follow-up

"The CRM finally gave us a single source of truth and removed the manual grind from outreach."

— Operations Lead

04
AI Powered Marketing Architect Operating System
Internal product•3 months•2025

AI Strategy Platform

AI Powered Marketing Architect Operating System

AIStrategyAutomationWorkflows

THE CHALLENGE

Strategy planning was fragmented across tools, slowing execution and diluting campaign consistency.

THE SOLUTION

Developed an AI operating system that structures strategy, orchestrates campaigns, and keeps execution aligned.

THE APPROACH

  • Codified the strategy phases into modular workflows
  • Built AI prompts and templates for consistent output
  • Linked planning to execution checklists
  • Iterated with live campaign feedback

KEY RESULTS

Structured
Strategy-to-execution flow
Faster
Campaign launch cycles
Consistent
Messaging and positioning

"The platform turned strategy into a repeatable system—clear, fast, and scalable."

— Product Lead

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