Blog
Marketing, SEO, and growth notes
What I learn in the field. For SMBs and B2B teams.
Turkey's health tourism accreditation deadline: at most 34 of about 690 facilities are ready
Turkish hospitals with a health tourism licence must be TÜSKA-accredited by 31 Dec 2026 or stop taking foreign patients. At most 34 of about 690 are.
Read the articleTurkey medical tourism demand tracker (updated monthly)
Monthly Google search demand for treatment in Turkey from the US, UK, Germany and France: 10 treatments, a demand index and year-on-year change.
Read the articleGoogle Business Profile for dentists: setup, reviews and HIPAA
Set up Google Business Profile for a dental practice: practice and dentist listings, categories, reviews, and HIPAA-safe replies. Rules from Google and HHS.
Read the articlePatient acquisition strategy and marketing: a five-stage framework for clinics
A patient acquisition strategy for clinics: where patient acquisition marketing fits, how to answer fast, follow up, and track cost per acquired patient.
Read the articleTurkey medical tourism statistics 2026: patients, revenue and demand
Official Türkiye medical tourism statistics for 2019–2026 plus foreign search demand for hair, dental and cosmetic treatment in the US, UK, Germany and France.
Read the articleHow much does a fractional CMO cost? 2026 rates and price drivers
Fractional CMOs charge about $150–500 an hour or $4,000–22,000 a month in 2026. See what sets the price, what's excluded, and full-time costs.
Read the articleMarketing consulting for small businesses: the complete guide (2026)
What a marketing consultant for a small business actually does, when to hire one, how the first 90 days look, and how to tell a good one from a salesperson with a deck.
Read the articleSEO consulting expert: how to hire one (and what they do)
What an SEO consulting expert actually delivers, how the first 90 days look, what it costs, and the questions to ask before you sign.
Read the articleFractional CMO vs marketing consultant: which one do you actually need?
Compare a fractional CMO with a marketing consultant by scope, authority, implementation, reporting, and cost shape — plus a decision checklist and hiring questions for each.
Read the article