GOOGLE ADS CONSULTANT
Google Ads management measured in qualified leads, not clicks.
A Google Ads consultant who fixes tracking first, keeps the account in your name, and reports what turned into business.
I audit the account, set up conversion tracking that reflects real leads, restructure campaigns around what buyers search for, and manage them in a fixed rhythm. You see which searches produced qualified inquiries, not just which ones produced clicks.
Is this the right support?
Is your ad spend turning into qualified leads?
You spend on Google Ads, or plan to, but can't say which campaigns produce real inquiries. Clicks and form fills look fine while sales says lead quality is poor. Often the account sits in an agency's name and the data leaves when they do. Regulated sectors such as healthcare, legal and financial services need extra care with ad policies.
Conversions in Google Ads don't match the leads your team actually gets.
Smart bidding optimizes toward the wrong signal and spends more on what looks good in the dashboard.
I compare tracked conversions with real lead records and find what's counted twice, missed or mislabeled.
The account runs on broad keywords and a few campaigns nobody revisits.
Budget leaks into irrelevant searches and the best-converting terms are capped by budget.
I review search terms, match types, negatives and budget split against what actually converted.
An agency manages the account but reports only clicks, CTR and cost per conversion.
You can't tell whether ads produce business, and switching feels risky because the data sits with them.
I check account ownership, conversion definitions and reporting, then show what a lead-based report would say.
WHAT WE'LL WORK ON
Four work areas, each connected to your situation
Conversion tracking that reflects real leads
Bidding is only as good as the signal it optimizes for.
Define primary conversions, set up GA4 key events and enhanced conversions, and import offline outcomes from your CRM where possible.
Output: A conversion setup where a counted conversion means a real inquiry.
Decision: Which actions Google should optimize for.
Campaign and keyword structure
Mixed intents in one campaign hide what works.
Separate campaigns by service and intent, tighten match types and build negative keyword lists from search-term data.
Output: A structure where budget follows the searches that produce leads.
Decision: Which services and searches deserve budget first.
Landing pages and offer fit
A good click on a weak page is still lost money.
Review landing pages for message match, speed and form friction, and agree the fixes that matter most.
Output: A short, prioritized landing-page fix list.
Decision: Which pages to fix before scaling spend.
Management rhythm and reporting
Accounts drift when nobody reviews them on a schedule.
Run a fixed review cycle for search terms, bids, budgets and tests, and report against qualified leads.
Output: A recurring report that ties spend to lead quality.
Decision: Where next month's budget goes and what gets paused.
THE TOOLKIT
Tools I work with
A practical stack for research, execution, measurement, and better decisions.
Google Ads
Microsoft Advertising
Google Analytics 4
Google Tag Manager
Looker Studio
HubSpot
Zoho CRM
PageSpeed Insights
Explore the wider toolkit
Marketing
Measurement
Illustrative first month
What the first month of Google Ads management typically covers. Each row is a priority, who's involved and what it unlocks.
| Issue | Action | Owner | Dependency | Review |
|---|---|---|---|---|
| Tracked conversions don't match real leads | Redefine conversions, connect GA4 key events and lead outcomes | Consultant + your team | None: tracking comes before any bid change | Tracked conversions reconcile with CRM leads |
| Budget leaking into irrelevant searches | Search-term review, negatives, match-type cleanup | Consultant | Needs correct conversion data to judge terms | Share of spend on irrelevant terms falls |
| Landing page doesn't match the ad promise | Agree and ship the highest-impact page fixes | Consultant + web owner | Fixes chosen after seeing which campaigns get qualified clicks | Lead rate on fixed pages vs before |
Tracking comes first. Optimizing campaigns before conversions reflect real leads just teaches Google to find more of the wrong thing.
PROJECT EVIDENCE
Healthcare and aesthetics campaigns
Related workStarting situation: Healthcare demand in a policy-restricted category, with inquiries arriving over WhatsApp and no shared view of which campaigns produced real conversations.
Documented work: Built policy-aware creative, WhatsApp-based acquisition and lead qualification. The published record shows 3,016 documented conversations at a reported ₺146 per conversation.
Relevance: Shows paid acquisition in a regulated, high-cost category measured in conversations rather than clicks. Results are context-specific and aren't transferable guarantees.
Explore the project ↗PARTNERSHIP PROCESS
How we work together
1. Audit
We review the account, tracking, landing pages and lead outcomes.
A prioritized list of what's wasting spend and what's missing.
2. Fix tracking
We agree what counts as a conversion and set it up end to end.
Conversions that match real leads.
3. Restructure and manage
I rebuild campaigns around intent and run the agreed review rhythm.
A cleaner account and recurring lead-based reports.
4. Review and reallocate
Each month we decide where budget goes next and what to stop.
Updated budget split and test plan.
SCOPE AND INVESTMENT
What shapes the quote
What shapes the quote
- Number of campaigns, services and locations
- State of tracking and CRM data
- Countries and languages targeted
- Landing-page work needed
- Review cadence (weekly or monthly)
Your part
- Admin access to Google Ads and Analytics
- Lead outcomes from your CRM
- Approved claims, offers and policy constraints
- A decision-maker for budget and lead quality
Scope boundaries
Ongoing management keeps the review rhythm, tests and reporting running. Scope is set up front and adjusted when priorities change.
An account audit first is sensible when tracking or ownership is unclear. It shows what's wasting spend before you commit to management.
A focused project covers one deliverable: a tracking rebuild, an account restructure or a pre-spend demand model for a new market.
Advertising spend, specialist production, and third-party tools are scoped separately.
FAQ
What does a Google Ads consultant do?+
Audits the account and tracking, fixes what makes conversion data unreliable, restructures campaigns around buyer intent and manages them in a fixed rhythm, reporting against qualified leads instead of clicks.
Google Ads agency or consultant?+
An agency suits high-volume, multi-channel execution. A consultant suits businesses that first need tracking fixed, priorities set and a senior person in the account. Ask who actually manages your account day to day.
How much ad budget do I need?+
Enough to collect meaningful data on the searches that matter, which depends on your cost per click and lead value. I model this before spend so you can see whether the budget can work at all. Ad spend is separate from the fee.
Who owns the account and the data?+
You do. The account and billing stay in your name, and I work with admin access you can revoke at any time.
Can you run Google Ads in healthcare or legal services?+
Yes, within the rules. Google restricts some healthcare and legal ads and may require advertiser verification. In Türkiye, domestic health and legal advertising is banned by regulation, so only compliant setups, such as international patient campaigns, are possible.
What does Google Ads management cost?+
Scope sets the price: campaigns and services, tracking state, countries and languages, landing-page work and review cadence. Quotes follow an audit; there are no fixed packages and no performance guarantees.
How fast will I see results?+
Tracking fixes and wasted-spend cleanup show up early. Lead quality and cost trends need enough data to judge, which depends on your volume. We agree review checkpoints instead of promising a date.
Let's look at what your ad spend actually produces.
Bring account access or a recent export. A 30-minute discovery call decides whether an audit makes sense.