How often do people in the US, UK, Germany and France search for medical treatment in Turkey, and is it rising or falling? This tracker answers that every month from Google search volumes for 10 treatments in each market. Latest data: September 2026. In September 2026, US searches for treatment in Turkey were +10% year on year; UK searches were −30% year on year.

Demand by market

MarketSearches in September 2026Index (12-month average = 100)Year on yearTop treatment
United States38,390103+10%Hair transplant
United Kingdom16,30077−30%Hair transplant
Germany6,00086−11%Hair transplant
France2,71083−26%Hair transplant

Searches are the sum of the 10 treatment queries in each market's language. An index above 100 means the month is busier than the market's 12-month average.

What changed

  • United States, September 2025 to September 2026: biggest rise hair transplant (27,100 → 33,100, +22%); biggest fall veneers (2,900 → 1,300, −55%).
  • United Kingdom, September 2025 to September 2026: no treatment rose; biggest fall bbl (590 → 320, −46%).
  • Germany, September 2025 to September 2026: no treatment rose; biggest fall hair transplant (6,600 → 5,400, −18%).
  • France, September 2025 to September 2026: no treatment rose; biggest fall dental implants (590 → 390, −34%).

Only treatments with at least 200 searches in both months are compared, so small numbers don't produce misleading percentages.

United States

TreatmentApr 26May 26Jun 26Jul 26Aug 26Sep 2612-month averagevs Sep 25
Hair transplant60,50033,10022,20018,10022,20033,10029,317+22%
Dental implants3,6003,6002,4002,9004,4002,4003,642−17%
Veneers2,4001,9001,9001,6001,6001,3002,175−55%
Breast augmentation1,0001,0008801,0008807201,0000%
Tummy tuck720720880590480480732−45%
BBL320390390390320320439−33%
Gastric sleeve90507050507084–

United Kingdom

TreatmentApr 26May 26Jun 26Jul 26Aug 26Sep 2612-month averagevs Sep 25
Hair transplant8,1009,9006,6006,6006,6006,6007,900−33%
Dental implants6,6004,4004,4003,6002,9003,6005,417−33%
Veneers2,9002,4001,9001,9001,6001,6002,450−45%
Breast augmentation2,4002,4001,9002,4002,4001,9002,0670%
Tummy tuck1,9001,9001,6001,6001,6001,3001,575−32%
BBL480480390480390320479−46%
Gastric sleeve880880590480590590768–
Laser eye surgery480590480390480390496−34%

Germany

TreatmentApr 26May 26Jun 26Jul 26Aug 26Sep 2612-month averagevs Sep 25
Hair transplant5,4005,4004,4005,4006,6005,4006,142−18%
Breast augmentation390390480390320320395–
Tummy tuck320320480260260210281–
BBL1409070140705087−55%
IVF20303030302038–

France

TreatmentApr 26May 26Jun 26Jul 26Aug 26Sep 2612-month averagevs Sep 25
Hair transplant2,4002,4001,3001,6001,6001,9002,175−21%
Dental implants480590390320320390517−34%
Breast augmentation210260170170110110194−48%
BBL260320260210170260276−19%
Gastric sleeve70705040303058−67%
IVF40902030102061−71%

How clinics can use this

  1. Plan by market. Each market searches for different treatments; budget where your treatment is actually searched.
  2. Prepare before the peak. Dental and cosmetic searches peak in January in the US, UK and France, so campaigns and coordinators should be ready in December.
  3. Watch the trend, not one month. Google rounds volumes into bands, so a single month can jump; look at the index over three months.

The background, official patient numbers and click costs are in the Türkiye medical tourism report 2026. For how I turn this into patient demand, see marketing for clinics and health tourism.

Methodology

  • Source: Google Ads monthly search volumes via the DataForSEO API, for 10 treatment queries per market in that market's language (for example "hair transplant turkey", "haartransplantation türkei", "greffe de cheveux turquie"). Last refresh: 2026-10-16.
  • Bands: Google rounds volumes into bands, so small changes can be rounding. "–" means no published figure, not zero demand.
  • Updates: refreshed every month; the history is kept, so year-on-year comparisons grow over time.

You may cite or reproduce these tables with a link to this page.