FREE TOOL
How many leads is slow follow-up costing you?
A self-check for service businesses: runs in your browser, sends nothing anywhere, and quotes its thresholds from published studies. Answer honestly — the result is only as honest as your inputs.
Last updated 15 September 2026
The check
Enter your numbers on the left. The check runs entirely in your browser — nothing is sent or stored.
What good looks like
- Under 1 hourHBR found companies responding within the hour were ~7× more likely to qualify a lead (Oldroyd et al., 2011).
- 100% contactedEvery inquiry logged with one owner — no lead lives in a personal inbox by default.
- One monthly reviewLead quality, response times, and conversion steps checked against written definitions.
Why this is usually a RevOps problem, not an effort problem
When a lead arrives, someone is busy. If capture points live in four different inboxes and nobody owns routing, response time is a lottery — the team that answers in an hour is rarely the harder-working team, just the better-instrumented one.
The fix is process: one capture point per channel, one owner per lead, an agreed response time, and a monthly review. That is the five-stage Revenue Follow-Through Framework — the calculator above measures stage 1, 3, and 4 of it.
- 7×
Companies responding within an hour of an inquiry were nearly 7× as likely to qualify the lead.
HBR, Oldroyd et al. (2011) - 21×
Leads contacted within 5 minutes convert 21× more often than those contacted after 30 minutes.
InsideSales.com (2014) - 42 hrs
Average B2B response time to a web lead: 42 hours — most of it avoidable.
HBR, Oldroyd et al. (2011)
Frequently asked questions
Is this calculator accurate?
It is accurate arithmetic on the numbers you enter, using a response-time threshold from published research. It is not a benchmark, a forecast, or a promise of results — your actual close rates and lead quality vary by market and offer.
Is my data stored or sent anywhere?
No. The calculator runs entirely in your browser. There is no backend, no submission, and no logging of your inputs.
What should I do if the number is bad?
Read the five-stage Revenue Follow-Through Framework — the failures it names (capture, routing, response SLA, reporting) are usually why the number is bad. If you want the stages implemented in your CRM, book a discovery call.
Can I put this on my own site?
Yes — use the embed snippet at the bottom of the tool. Attribution to this page is appreciated but not required.