All client work
Analysis / projectionPaid acquisition

A search-demand model for obesity surgery

Market, keyword and campaign analysis prepared before media investment.

Anonymous obesity-surgery provider

01

The problem

High click costs, policy constraints and weak qualification can make this category expensive before a campaign has learned.

02

My role

I modelled demand, query intent, media assumptions and the path from click to qualified inquiry.

03

What I delivered

  • Keyword and competitor analysis
  • Budget and CPC scenarios
  • Measurement and qualification plan

04

Evidence and limits

Pre-campaign analysis and projection. Figures are assumptions informed by research, not achieved campaign outcomes.

Demokan Özkök

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A search-demand model for obesity surgery | Demokan Özkök