All client work
Measured resultPaid acquisition · SEO

Growing attention while naming what was actually measured

Paid social and local search for a beauty clinic, reported without invented revenue attribution.

Zer Güzellik

01

The problem

Campaign activity needed ongoing creative control and clear distinctions between messages, profile visits and clicks.

02

My role

I managed campaign structure, creative rotation, local SEO and source-specific reporting.

03

What I delivered

  • Campaign and creative system
  • Local content and search structure
  • Metric-by-metric reporting
7,200followers from a 120-follower starting point
6,814platform results in one documented week

04

Evidence and limits

Meta Ads and Search Console exports. Platform results mean messages, profile visits or link clicks as labeled; the dataset contains no revenue, appointments or ROAS.

Demokan Özkök

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Growing attention while naming what was actually measured | Demokan Özkök